Conclusion

It can be concluded that we don't know what the exact future plans are of Jack in the Box, because the manager didn't want to co-operate with us.
But we did have found some information about Jack's way in the future on the official website of Jack in the Box:
"It's Jack in the Box employees who are the driving force behind the brand. At Jack in the Box, we believe that if you take care of your employees, they'll take great care of your customers. It's a philosophy we call “Jack's Way” and it's at the core of everything we do as an organization."

This doen'st tell much about their future plans. But it tells something about the organization.
And we think that Jack in the Box will also use this philosophy in the future.

The marketing mix

Place

Jack in the Box is only located in the USA.
States: Arizona, California, Hawaii, Idaho, Illinois, Louisiana, Missiouri, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Washington, Colarado.
Total number of locations: 2149
Headquater: San Diego

Location Facts: Jack in the Box Inc. operates and franchises more than 2,100 Jack in the Box restaurants, primarily located in the western United States. The company's corporate headquarters is in San Diego, California, USA.

United States Locations:

Arizona 174 Locations North Carolina 28 Locations California 910 Locations Oklahoma 3 Locations Hawaii 26 Locations Oregon 46 Locations Idaho 25 Locations South Carolina 21 Locations Illinois 13 Locations Tennessee 25 Locations Louisiana 20 Locations Texas 582 Locations Missouri 59 Locations Utah 2 Locations Nevada 75 Locations Washington 137 Locations New Mexico 1 Locations Colorado 2 Locations

Promotion

- Billboards
- Advertising in a weekly newspaper
- Mouth to Mouth advertising
- Advertising on the internet
- Advertising on the television


Product

Jack in the Box is among the nation's leading fast-food hamburger chains. The assortment of Jack in the Box consists of: Sirloin Burgers, salades, burgers, chicken, snacks, shakes, drinks, breakfast, kids meals, sauces and dressings.

"We don't make it 'til you order it®"
means the sandwiches are prepared freshly with quality ingredients.

Jack in the Box provides a wide variety of food choices for the customers to consider.

Price

They want to serve cheap but fresh food, with good quality against a low price.


Personel

They don't have any education, they get a two weeks training before they start working. In the training they get trained in keep smilling and always be friendly.

Overview customer interviews

We interviewed five customers at Jack in the Box.
Each customer has answered eight questions.

Question one
Could you tell us your age?
1. 23 year old (boy) student, very slim
2. 22 year old girl
3. 49 year old construction worker, very big
4. 41 year old plumber
5. 25 year old student, sportive person

Question two
Why did you choose for Jack in the Box and not another restaurant?
1. Close to the Campus
2. Driving by and decided to eat here
3. He work in the narrow and he wanted to eat a “Jumbo Jack”
4. Working nearby and would something to eat during his break
5. Lives nearby and likes the “ dollar menu”

Question three
How many times do you visit Jack in the Box a month?
1. Once a week
2. 3 times a month
3. Once, only when he wanted to eat a “ Jumbo Jack”
4. Once a month, but usually he goes to the Mac Donalds
5. Four times a month

Question four
Why didn’t you choose for another Jack in the Box in Phoenix?
1. Because this one is closer to the university
2. They just drove by
3. Because the other one is to far away
4. Because it was near his work
5. Because the other one is to far away

Question five
What do you think of this location?
1. It is fine, enough parking and it is close to the centre of Tempe
2. Good parking but it cost a dollar
3. It is not so clean but further it is oke
4. It looks good, and clean
5. Competitive to the Mac Donalds and Burger King


Question six
What would you like to change? If the changes are made would you visit Jack in the Box more often?
1. I don’t want to change anything
2. They have to make parking free
3. The parking and the cleaning
4. The menu looks great but you have more choice at the Mac Donalds
5. The interior has recently changed and now he is satisfied

Question seven
What do you think about the food they serve? And why?
1. Good food, I always choose the same menu
2. It is fresh, better than Mac Donalds and it is cheaper
3. It is very good, better than Burger King
4. It is fresh like the slogan; We make it ‘til you order it
5. What you get for your money is good

Question eight
Are you satisfied with the serve? Why?
1. Yes, the employees are nice
2. Yes, they are friendly and they service is good
3. Not always, sometimes you have to wait long but then you do know it is fresh
4. It is like everywhere else, nothing special
5. Yes, employees are nice towards everybody but the order takes sometimes to long

Group experience

The thing we wanted to know about “Jack in the Box” is what their future plans are.
To know the future plans of “Jack in the Box” we interviewed a couple of customers and we tried to interview the one of the managers. Only the manager didn’t want to cooperate.

We went to “Jack in the Box” on Mill Avenue and “Jack in the Box” on Broadway Road. On Mill Avenue the manager said he did not have time for us and he had to get permission from his boss. He also said we couldn’t interview the customers now (Wednesday). So we made an appointment with the manager for the next day. Only the manager didn’t show up the next day. So we had a meeting later that day with all our group members to brainstorm what to do now (Thursday).
We decided to go to “Jack in the Box” on Broadway Road. There we asked an employee for the manager. He said the manager wasn’t there. So he told us to come back tomorrow (Thursday).

The next day when we went back to “Jack in the Box” on Mill Avenue we asked a cashier for the manager. She called a name and two men where coming towards us. One of them was the manager we spoke two days earlier and the other was unfamiliar to us. The unfamiliar person talked to us and the manager sneaked out of the building. We asked the other person if it was possible to talk to him. That was possible. We asked if we could sit down to ask some questions. He wasn’t very happy anymore. He said we could give him the questions on paper and that we have to come back later that day to pick them up, because he didn’t had any time. We asked him if we could interview some of the customers and luckily he said YES. So we only interviewed the customers.
After 5 O’clock we could pick up the answered questions of the manager and we went at 5.30 to pick up the papers. Of course there was a “new manager” in the building (Friday). We said we talked earlier that day with the manager and that he had filled in a paper with questions. He did make a phone call because he couldn’t find the papers. He was obviously in a bad mood, because he immediately said he had no papers. So we were standing there with only a few interviews from the customers.

We also send a mail to Jack in the Box, but we didn’t get any answer of them.

After all we only have got the customer’s-interviews and our own experience with the terrible company “Jack in the Box”.

Questions Manager

Of course we introduce ourselves first.

Product.
1. What is the formula of the company?

2. Why is this concept a typical American Concept, because in Europe we don't have Jack in the Box?Why?In what kind of way did the concept changed?

3. What kind of products does Jack in the Box sell? Has the concept changed over the years?

4. The sell of somne special products, is that the reason some people come to you?

5. Does every Jack in the Box have their own special menus? Are the ingredients all the same?

6. What kind of plans do you have for the future of Jack in the Box?

Promotion
1. What kind of public do you want to attract to Jack in the Box?Why those kind of customers?

2. How do you want to attract them?

3. Who do you see as your biggest competitor? Why them?

Place
1. Why is this location chosen for Jack in the Box?

2. Hasn't/Haven't there been another/more locations, who were better location in the city?

3. Is this the most profitable Jack in the box of the city? And why?

Price
1. Do you think the price of the products is fair chosen if you look the quality of the products?

Personel
1. What kind of feeling do you want to give the customer when he comes to Jack in the Box?

Questions Customers

Of course we would introduce ourselves first.

1. Could you tell us what your age is?

2. Why did you choose for Jack in the Box and not another restaurant?

3. How many time do you visit Jack in the Box a month?

4. Why didn't you choose for another Jack in the Box in Phoenix?

5. What do you think about this location?

6. What would you like to change? If the changes are made would you visit Jack in the Box more often?

7. What do you think about the food the serve? And Why?

8. Are you satisfied with the service? Why?

The Interview and Questions