The marketing mix

Place

Jack in the Box is only located in the USA.
States: Arizona, California, Hawaii, Idaho, Illinois, Louisiana, Missiouri, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Washington, Colarado.
Total number of locations: 2149
Headquater: San Diego

Location Facts: Jack in the Box Inc. operates and franchises more than 2,100 Jack in the Box restaurants, primarily located in the western United States. The company's corporate headquarters is in San Diego, California, USA.

United States Locations:

Arizona 174 Locations North Carolina 28 Locations California 910 Locations Oklahoma 3 Locations Hawaii 26 Locations Oregon 46 Locations Idaho 25 Locations South Carolina 21 Locations Illinois 13 Locations Tennessee 25 Locations Louisiana 20 Locations Texas 582 Locations Missouri 59 Locations Utah 2 Locations Nevada 75 Locations Washington 137 Locations New Mexico 1 Locations Colorado 2 Locations

Promotion

- Billboards
- Advertising in a weekly newspaper
- Mouth to Mouth advertising
- Advertising on the internet
- Advertising on the television


Product

Jack in the Box is among the nation's leading fast-food hamburger chains. The assortment of Jack in the Box consists of: Sirloin Burgers, salades, burgers, chicken, snacks, shakes, drinks, breakfast, kids meals, sauces and dressings.

"We don't make it 'til you order it®"
means the sandwiches are prepared freshly with quality ingredients.

Jack in the Box provides a wide variety of food choices for the customers to consider.

Price

They want to serve cheap but fresh food, with good quality against a low price.


Personel

They don't have any education, they get a two weeks training before they start working. In the training they get trained in keep smilling and always be friendly.