Conclusion

It can be concluded that we don't know what the exact future plans are of Jack in the Box, because the manager didn't want to co-operate with us.
But we did have found some information about Jack's way in the future on the official website of Jack in the Box:
"It's Jack in the Box employees who are the driving force behind the brand. At Jack in the Box, we believe that if you take care of your employees, they'll take great care of your customers. It's a philosophy we call “Jack's Way” and it's at the core of everything we do as an organization."

This doen'st tell much about their future plans. But it tells something about the organization.
And we think that Jack in the Box will also use this philosophy in the future.

The marketing mix

Place

Jack in the Box is only located in the USA.
States: Arizona, California, Hawaii, Idaho, Illinois, Louisiana, Missiouri, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Washington, Colarado.
Total number of locations: 2149
Headquater: San Diego

Location Facts: Jack in the Box Inc. operates and franchises more than 2,100 Jack in the Box restaurants, primarily located in the western United States. The company's corporate headquarters is in San Diego, California, USA.

United States Locations:

Arizona 174 Locations North Carolina 28 Locations California 910 Locations Oklahoma 3 Locations Hawaii 26 Locations Oregon 46 Locations Idaho 25 Locations South Carolina 21 Locations Illinois 13 Locations Tennessee 25 Locations Louisiana 20 Locations Texas 582 Locations Missouri 59 Locations Utah 2 Locations Nevada 75 Locations Washington 137 Locations New Mexico 1 Locations Colorado 2 Locations

Promotion

- Billboards
- Advertising in a weekly newspaper
- Mouth to Mouth advertising
- Advertising on the internet
- Advertising on the television


Product

Jack in the Box is among the nation's leading fast-food hamburger chains. The assortment of Jack in the Box consists of: Sirloin Burgers, salades, burgers, chicken, snacks, shakes, drinks, breakfast, kids meals, sauces and dressings.

"We don't make it 'til you order it®"
means the sandwiches are prepared freshly with quality ingredients.

Jack in the Box provides a wide variety of food choices for the customers to consider.

Price

They want to serve cheap but fresh food, with good quality against a low price.


Personel

They don't have any education, they get a two weeks training before they start working. In the training they get trained in keep smilling and always be friendly.

Overview customer interviews

We interviewed five customers at Jack in the Box.
Each customer has answered eight questions.

Question one
Could you tell us your age?
1. 23 year old (boy) student, very slim
2. 22 year old girl
3. 49 year old construction worker, very big
4. 41 year old plumber
5. 25 year old student, sportive person

Question two
Why did you choose for Jack in the Box and not another restaurant?
1. Close to the Campus
2. Driving by and decided to eat here
3. He work in the narrow and he wanted to eat a “Jumbo Jack”
4. Working nearby and would something to eat during his break
5. Lives nearby and likes the “ dollar menu”

Question three
How many times do you visit Jack in the Box a month?
1. Once a week
2. 3 times a month
3. Once, only when he wanted to eat a “ Jumbo Jack”
4. Once a month, but usually he goes to the Mac Donalds
5. Four times a month

Question four
Why didn’t you choose for another Jack in the Box in Phoenix?
1. Because this one is closer to the university
2. They just drove by
3. Because the other one is to far away
4. Because it was near his work
5. Because the other one is to far away

Question five
What do you think of this location?
1. It is fine, enough parking and it is close to the centre of Tempe
2. Good parking but it cost a dollar
3. It is not so clean but further it is oke
4. It looks good, and clean
5. Competitive to the Mac Donalds and Burger King


Question six
What would you like to change? If the changes are made would you visit Jack in the Box more often?
1. I don’t want to change anything
2. They have to make parking free
3. The parking and the cleaning
4. The menu looks great but you have more choice at the Mac Donalds
5. The interior has recently changed and now he is satisfied

Question seven
What do you think about the food they serve? And why?
1. Good food, I always choose the same menu
2. It is fresh, better than Mac Donalds and it is cheaper
3. It is very good, better than Burger King
4. It is fresh like the slogan; We make it ‘til you order it
5. What you get for your money is good

Question eight
Are you satisfied with the serve? Why?
1. Yes, the employees are nice
2. Yes, they are friendly and they service is good
3. Not always, sometimes you have to wait long but then you do know it is fresh
4. It is like everywhere else, nothing special
5. Yes, employees are nice towards everybody but the order takes sometimes to long

Group experience

The thing we wanted to know about “Jack in the Box” is what their future plans are.
To know the future plans of “Jack in the Box” we interviewed a couple of customers and we tried to interview the one of the managers. Only the manager didn’t want to cooperate.

We went to “Jack in the Box” on Mill Avenue and “Jack in the Box” on Broadway Road. On Mill Avenue the manager said he did not have time for us and he had to get permission from his boss. He also said we couldn’t interview the customers now (Wednesday). So we made an appointment with the manager for the next day. Only the manager didn’t show up the next day. So we had a meeting later that day with all our group members to brainstorm what to do now (Thursday).
We decided to go to “Jack in the Box” on Broadway Road. There we asked an employee for the manager. He said the manager wasn’t there. So he told us to come back tomorrow (Thursday).

The next day when we went back to “Jack in the Box” on Mill Avenue we asked a cashier for the manager. She called a name and two men where coming towards us. One of them was the manager we spoke two days earlier and the other was unfamiliar to us. The unfamiliar person talked to us and the manager sneaked out of the building. We asked the other person if it was possible to talk to him. That was possible. We asked if we could sit down to ask some questions. He wasn’t very happy anymore. He said we could give him the questions on paper and that we have to come back later that day to pick them up, because he didn’t had any time. We asked him if we could interview some of the customers and luckily he said YES. So we only interviewed the customers.
After 5 O’clock we could pick up the answered questions of the manager and we went at 5.30 to pick up the papers. Of course there was a “new manager” in the building (Friday). We said we talked earlier that day with the manager and that he had filled in a paper with questions. He did make a phone call because he couldn’t find the papers. He was obviously in a bad mood, because he immediately said he had no papers. So we were standing there with only a few interviews from the customers.

We also send a mail to Jack in the Box, but we didn’t get any answer of them.

After all we only have got the customer’s-interviews and our own experience with the terrible company “Jack in the Box”.

Questions Manager

Of course we introduce ourselves first.

Product.
1. What is the formula of the company?

2. Why is this concept a typical American Concept, because in Europe we don't have Jack in the Box?Why?In what kind of way did the concept changed?

3. What kind of products does Jack in the Box sell? Has the concept changed over the years?

4. The sell of somne special products, is that the reason some people come to you?

5. Does every Jack in the Box have their own special menus? Are the ingredients all the same?

6. What kind of plans do you have for the future of Jack in the Box?

Promotion
1. What kind of public do you want to attract to Jack in the Box?Why those kind of customers?

2. How do you want to attract them?

3. Who do you see as your biggest competitor? Why them?

Place
1. Why is this location chosen for Jack in the Box?

2. Hasn't/Haven't there been another/more locations, who were better location in the city?

3. Is this the most profitable Jack in the box of the city? And why?

Price
1. Do you think the price of the products is fair chosen if you look the quality of the products?

Personel
1. What kind of feeling do you want to give the customer when he comes to Jack in the Box?

Questions Customers

Of course we would introduce ourselves first.

1. Could you tell us what your age is?

2. Why did you choose for Jack in the Box and not another restaurant?

3. How many time do you visit Jack in the Box a month?

4. Why didn't you choose for another Jack in the Box in Phoenix?

5. What do you think about this location?

6. What would you like to change? If the changes are made would you visit Jack in the Box more often?

7. What do you think about the food the serve? And Why?

8. Are you satisfied with the service? Why?

The Interview and Questions

History of "Jack in the Box"

History of “Jack in the Box”

In 1951, a businessman named Robert O. Peterson opened the first Jack in the Box restaurant in San Diego on the main east-west thoroughfare leading into city. Equipped with an intercom system and drive-thru window, the tiny restaurant served up hamburgers to passing motorists for just 18 cents, while a large jack-in-the-box clown kept watch from the roof.
Along with his Jack in the Box restaurants, Mr. Peterson operated other restaurant concepts as well as a food-manufacturing facility as divisions of a parent company called San Diego Commissary Co. In 1960, San Diego Commissary changed its name to Foodmaker Co., and Jack in the Box expanded outside of California with the opening of its first restaurants in Phoenix, Arizona. Three years later, Jack in the Box expanded into Texas, where it opened restaurants in the Houston and Dallas-Ft. Worth areas.
In 1968, Ralston Purina Co. acquired controlling interest in Foodmaker and operated the company as a wholly-owned subsidiary. Under Ralston Purina, Jack in the Box restaurants underwent a major expansion in an effort to penetrate the eastern and midwestern markets, and the business grew to more than 1,000 restaurants by 1979. That same year, Foodmaker decided to concentrate its efforts and resources in the western and southwestern markets, which it believed offered the greatest growth and profit potential. Accordingly, the company sold or closed more than 200 Jack in the Box restaurants in the eastern and midwestern markets.
An investment group, including members of Foodmaker management, completed a leveraged buyout of the company from Ralston Purina in 1985. Foodmaker went public two years later before an investment group, again including members of Foodmaker management, converted the company to a privately owned corporation in 1988. In 1992, Foodmaker again went public, with an offering of 17.2 million shares priced at $15 per share.
In 1995, Foodmaker launched an advertising campaign that featured Jack as the company's fictional founder, CEO and ad pitchman. Longtime customers will remember Jack as a clown who formerly served atop the company's family-friendly drive-thru speaker box. Then in 1980, he was blown up in a television commercial that signaled a shift toward more adult fare. With his oversized, ping-pong ball-shaped head, biting wit and unfailing dedication to offering the finest fast-food experience to his guests, Jack and his commercials were an instant hit. Soon, his likeness appeared on premiums ranging from antenna toppers to Pez dispensers. More than 27 million premiums bearing Jack's likeness have been sold since 1995.
Over the years, Foodmaker divested itself of all restaurant concepts except Jack in the Box and closed its food-manufacturing facilities. Acknowledging the strength and growth of the Jack in the Box brand, the company changed its name to Jack in the Box Inc. in 1999 and converted its New York Stock Exchange ticker symbol to JBX. That same year, Jack in the Box expanded into the southeastern U.S., with new restaurants opening in Charlotte, Baton Rouge and Nashville. A fourth southeastern market, Greenville-Spartanburg, was opened in 2001.
In 2002, Jack in the Box introduced a new, co-branded concept that combined a full-size Jack in the Box restaurant with the company's proprietary brand of convenience store called Quick Stuff.
With a long-term goal of becoming a national restaurant company, Jack in the Box entered the fast-casual restaurant category in 2003 with the acquisition of Qdoba Restaurant Corporation, operator and franchiser of Qdoba Mexican Grill. With more than 400 restaurants operating in 39 states, Qdoba is an emerging leader in fast-casual dining. Qdoba is renowned for offering nouveau Mexican cuisine that appeals primarily to adult tastes. Orders are custom-made using blends of Mexican spices and fresh flavors, including freshly grilled chicken and steak.

Introduction

Hello dear visitor,

First of all we would like to please welcome you at our Blog.
Before we will introduce our subject, we would like to introduce ourselfs.



________________________________________________ _ _ _




________________________________________________ _ _ _

Piet & Tom


Name: Piet Van Olphen
Age: 18+
Education: Urban Management
Identifying mark: 5.708592 feet tall
Likes to wear: Nike Air Maxies

Name: Tom Meulemans
Age: 19
Education: Urban Design
Don't like: KFC, Mc D and BKing
Favourite pet animal: A Blue bird with a yellow head

________________________________________________ _ _ _
________________________________________________ _ _ _

Jessica


Name: Jessica Wagemaker
Age: Under age
Education: Upcoming Management & Tourism student
Likes to play: Soccer
Position: Midfield playmaker

________________________________________________ _ _ _
________________________________________________ _ _ _


Menno

Name: Menno Obbema
Age: 20
Education: Logistics & Transport Management
Nickname: Obbie
..............And in the weekends also recognizable as:

_____________________________________________ _ _ _




_____________________________________________ _ _ _

Why Jack in the box

We have chosen Jack in the Box because we all didn't know much about this compagny.
We all know Mc Donalds, Burger King and KFC. So we love to discover all the new things about this compagny.

And the second reason why we choose Jack in the Box is because of Jiskefet's "stiften".

Does Jack in the Box also have a burger that's compared to the Big Mac and the Whopper?
That's a question everybody wants to know, but our research will be more about the futureplans of Jack in the Box.